The Magnitude - a "Friends" alike earthquake preparedness series

Great initiative ! Congratulations to the American Red Cross Los Angeles division

What: Are you aware that the next big earthquake is lurking around the corner?

Addressing the urgent need of individual earthquake preparedness, the American Red Cross Los Angeles Region will premiere the first episode of The Magnitude, a first of its kind, five part web series about a group of 20 friends as they prepare for a major earthquake.

Date/Time: Sun., Mar, 13, 2011, 5 p.m. onwards with new episodes appearing weekly for the following four weeks

Location:     www.PrepareLA.org  - Earthquake-Report will embed every video in his website.

About The Magnitude:
The American Red Cross Los Angeles Region has produced a five-part romantic comedy web series called The Magnitude, which follows a group of young Angelinos as they prepare for the Big One. This original series about love and natural disasters is committed to delivering a serious message in a compelling and fun way. Each 5-minute comedic episode educates and entertains the audience. From a scavenger hunt for emergency supplies to earthquake drills before watching the Sunday game, the overriding message is that disaster preparedness is fun, easy and important.

About the team:
The series is written and directed by Red Cross volunteer Jordon Melograna, who taps into the interests of internet savvy audience™s with likeable characters who showcase how simple it is to get ready for the Big One.

The series stars Brandon Cunningham, Chad Tim, Franki Floro, Heather Gordon, LeAnna Guzzardo and TJ McNeill. Two dozen film and television professionals donated their time and energy to film the series.

Sponsors: A16 Outfitters, CVS/pharmacy, Jingle Punks, The Los Angeles Film School, Wooden Nickel

Background:
Based on historical data, a big earthquake is estimated to occur every 88 years. With 1857 being the last recorded large-scale earthquake, we are long overdue for a large scale earthquake in Southern California

Although we have no way of stopping the next Big One from occurring, we are capable of taking active steps towards saving more lives by being more prepared